International Journal of Application or Innovation in Engineering & Management
An Inspiration for Recent Innovation & Research….
ISSN 2319 – 4847
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Call for Paper, Published Articles, Indexing Infromation IMPLEMENTATION OF SMAC IN INDIAN SMES: CHALLENGES AND OPPORTUNITIES , Authors : MS. MANU SEHGAL, Dr. PRIYAKA KHANNA, International Journal of Application or Innovation in Engineering & Management (IJAIEM), www.ijaiem.org
Volume & Issue no: Volume 6, Issue 10, October 2017

Title:
IMPLEMENTATION OF SMAC IN INDIAN SMES: CHALLENGES AND OPPORTUNITIES
Author Name:
MS. MANU SEHGAL, Dr. PRIYAKA KHANNA
Abstract:
ABSTRACT Global competition has enabledSmall-and medium-sized enterprises (SMEs) to think beyond the traditional methodology. Nowadays, Indian SMEs are facing competition from various organisations within the country as well as from organisations from other developing countries. SMEs have a crucial role to play because of their potential contributions to economic development. It is a well-known fact thatinformation technology plays a vital role in increasing the profitability of the organisation. Competition has made SMEs to adopt current available technology. SMAC is the integration of social, mobile, analytic and cloud technologies implemented in latest business models to provide services and deliver products in a customized and contextual manner to the consumers with optimization in cost and convenience. Becoming an inherent part in large organisations, SMAC (Social, Mobile, Analytics and Cloud) enables SMEs to grow revenues by creating new customers and achieving operational effectiveness, efficiency and positive customer experience.This paper will focus on the challenges and opportunities for implementation of SMAC by SMEs for maximizing benefits by taking quick decision. Keywords: SMAC, Small and medium enterprises, India, Challenges.
Cite this article:
MS. MANU SEHGAL, Dr. PRIYAKA KHANNA , " IMPLEMENTATION OF SMAC IN INDIAN SMES: CHALLENGES AND OPPORTUNITIES " , International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 6, Issue 10, October 2017 , pp. 017-022 , ISSN 2319 - 4847.
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