An Inspiration for Recent Innovation & Research….
ISSN 2319 – 4847
www.ijaiem.org
Call for Paper, Published Articles, Indexing Infromation
International Journal of Application or Innovation in Engineering & Management
An Inspiration for Recent Innovation & Research….
ISSN 2319 – 4847
www.ijaiem.org
Call for Paper, Published Articles, Indexing Infromation
Title: |
Awareness and impact of Globalization of Life insurance in India
|
Author Name: |
Jyoti Agarwal, Dr.K.K. Shukla |
Abstract: |
ABSTRACT
Though the concept of insurance is quiet old, many households do not understand the concept of insurance. However, insured
households do understand the insurance concept better than the uninsured. The study shows that a high proportion of
households connect insurance with loss of life. The misconceptions are more prevalent among the uninsured households. With
respect to major sources of information on insurance, the study indicates that insurance agents are the major source in both
rural and urban areas, playing an important role in influencing the household’s decision in favour of insurance. Other
important sources of information are friends, relatives and the media. The present research paper tries to know on whose
persuasion a person purchases policy, their preference, reasons behind it, area of improvement etc. and will also suggest how
the incorporated strategies have helped LIC of India.
Keywords:- Insurance, Misconception, LIC of India, Insurance Agents |
Cite this article: |
Jyoti Agarwal, Dr.K.K. Shukla , "
Awareness and impact of Globalization of Life insurance in India " , International Journal of Application or Innovation in Engineering & Management (IJAIEM),
Volume 3, Issue 10, October 2014 , pp.
001-008 , ISSN 2319 - 4847.
|