International Journal of Application or Innovation in Engineering & Management
An Inspiration for Recent Innovation & Research….
ISSN 2319 – 4847
www.ijaiem.org

Call for Paper, Published Articles, Indexing Infromation IS BRAND EVERYTHING? ISSUES AND CHALLENGES OF BRANDING IN GLOBAL MARKET, Authors : MS. RIDDHI AMBAVALE, MS. NOOPUR SURTI, International Journal of Application or Innovation in Engineering & Management (IJAIEM), www.ijaiem.org
Volume & Issue no: Volume 4, Issue 1, January 2015

Title:
IS BRAND EVERYTHING? ISSUES AND CHALLENGES OF BRANDING IN GLOBAL MARKET
Author Name:
MS. RIDDHI AMBAVALE, MS. NOOPUR SURTI
Abstract:
ABSTRACT Today is an era of globalization. The globalized markets for homogeneous products and services have emerged. Marketers now realize that there is a global need to standardize the products, packaging, and communication to attain a least-common denominator positioning that would be successful across nations. However, the problem faced by the brand managers is how to implement the strategies that can release the full potential of their brand in and across multiple markets at a given time. Multinational corporations must be receptive to the different markets they serve, including language and cultural requirements. They must empower local marketing teams and agencies to “translate” corporate branding for the local audience. Globalization and technology has gifted the ability to create logos and other proprietary brand images that has certainly increased the efficiency and lowered the cost of reproducing and distributing branded materials. But at the same time, this ease of sharing, along with widely available graphics applications, make it just as easy for anyone with a computer to alter logo and brand files. It can be a difficult balancing act. But, they need to manage this process so the brand isn’t diluted. Key Words:- Brand, Brand management, Globalization, Issues, Challenges in Global Branding
Cite this article:
MS. RIDDHI AMBAVALE, MS. NOOPUR SURTI , " IS BRAND EVERYTHING? ISSUES AND CHALLENGES OF BRANDING IN GLOBAL MARKET " , International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 4, Issue 1, January 2015 , pp. 014-018 , ISSN 2319 - 4847.
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