International Journal of Application or Innovation in Engineering & Management
An Inspiration for Recent Innovation & Research….
ISSN 2319 – 4847
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Call for Paper, Published Articles, Indexing Infromation Consumer Satisfaction in Indian Telecom Industry: A Case Study of Bharti Airtel, Authors : Mr. Tej Singh, Dr. Akshay Kumar Satsangi, International Journal of Application or Innovation in Engineering & Management (IJAIEM), www.ijaiem.org
Volume & Issue no: Volume 4, Issue 11, November 2015

Title:
Consumer Satisfaction in Indian Telecom Industry: A Case Study of Bharti Airtel
Author Name:
Mr. Tej Singh, Dr. Akshay Kumar Satsangi
Abstract:
ABSTRACT Today, the telecom organisations are facing challenges to satisfy their customers in the light of cutthroat competition, continuous stringent regulatory norms, new rivalries and changing market conditions. They are striving for survival and steady growth. The researchers feel that consumer satisfaction is the key to success for any organisation especially in this competitive world. The researchers have chosen Bharti Airtel, which is ranked as number one telecom organisation in India on the basis of subscribers as well as profit. This primary study has been conducted at Agra on 107 individual consumers or subscribers of the organisation. Twenty-one services have been identified through secondary data. Consumer satisfaction has been analysed as per ranking of respondents. The study reveals that social networking is the top most service in providing consumer satisfaction. All top ten ranked services namely social networking, internet access services, short message services, chatting, downloading, 3G services, scheme/plan, mode of payment, recharge options and customer care services have been found significantly associated with their respective usage. Key words: Regulatory Norms, Consumer Satisfaction, Telecom Services and Social Networking.
Cite this article:
Mr. Tej Singh, Dr. Akshay Kumar Satsangi , " Consumer Satisfaction in Indian Telecom Industry: A Case Study of Bharti Airtel " , International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 4, Issue 11, November 2015 , pp. 047-053 , ISSN 2319 - 4847.
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