International Journal of Application or Innovation in Engineering & Management
An Inspiration for Recent Innovation & Research….
ISSN 2319 – 4847
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Call for Paper, Published Articles, Indexing Infromation A Survey on Application of Data mining in CRM, Authors : P.Deepa, International Journal of Application or Innovation in Engineering & Management (IJAIEM), www.ijaiem.org
Volume & Issue no: Volume 5, Issue 10, October 2016

Title:
A Survey on Application of Data mining in CRM
Author Name:
P.Deepa
Abstract:
ABSTRACT In today’s business driven world retaining the customers is the major issue in the customer relationship management. Data mining technique helps in addressing this issue. The main aim of this paper is to analyze how the different data mining techniques have been used in various CRM stages and thus making the CRM better.
Cite this article:
P.Deepa , " A Survey on Application of Data mining in CRM " , International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 5, Issue 10, October 2016 , pp. 145-148 , ISSN 2319 - 4847.
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